The Google tag manager is a free tool managing all tags for the website and Google has announced this tool on 1st October. After the announcement of this tool I think everyone, little confused about this tool, so today we are discussing on Google Tag Manager and why it is so important.
First, Let Us understand that what is Google Tag Manager.
What is Google Tag Manager
Tags are snippets of code that usually placed in the <head> of a page which enables 3rd party tracking, analysis, and reporting the website. I know that Google Analytics and other many Analytics platforms are providing website’s all tags and other reports, but Remarketing, conversion tracking, affiliates, and advanced customer insight services utilize tags as well.
So Google Tag Manager was borned due to increasing needs for more agile marketing measurement and tracking ability.
See more at: What is Google Tag Manager and How It Works?
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