Thursday 12 December 2013

Most Common SEO Mistakes that should never be repeated

Most businesses gain leads & sales traffic from search engines by good SEO. The likelihood of achieving high leads to sales ratio greed enforces unknowingly many SEO gurus to do great SEO mistakes. Natural and sensible SEO efforts help to keep your website top listing on search engines. Few implausibly common and undoubtedly website reputation damaging SEO mistakes is worth to see and prevent before to start with SEO.
 
Common and Easy SEO mistakes:

1. Adding duplicate content. Google hates and punish identical content aggressively; similar content on more than one website, or same page content in a single website. Google just throws such worthless pages links list back in search in result as due to worthless content irrelevant for end users.

Make sure you don’t copy and paste content though it may be relevant to your visitors, as it will only destroy your website’s ranking in search engines. Avoid addition of same text content in more than one page, against the text content relevancy. Always make a habit to post fresh and new content only on your website. Don’t worry about chance for others to copy your content. Google identifies location where the content posted the first time and charges drastically copycats.

2. Insertion of keywords in anchor text. Besides achieving a good site structure and insertion of good content relevant keywords, the powerful key to ranking high on Google (and on  other search engines) is the high quality and good quantity of links from various other sites to yours. The anchor text is the clickable link that links your website. Specific hazard identified by Google If anchor text is keyword rich most of the time.

For Ex: Assume your company is hairstylez.com and you want to rank high the keyword “straight hair style” You asked a website owner to place a link having a keyword link “ Change your hair color daily ” which is considered good SEO. However if using keyword “straight your hair style within minutes” is considered over optimization. Try to save yourself to over optimize your anchor text as beside honest intentions Google may not be ranking you high but adversely affecting your current rank.


3. No keywords in web page URLs. This may be old but very good SEO technique which forgotten by many business owners. Below example will clear on How to use keyword in url? Google crawls efficiently every page in the internet world and throws the best relevant result to the end users. 

In alternative words, rather to use  this:
www.deco-exotic.ch/ product/product&product_id=60


Use this:
www.deco-exotic.ch/ product/wooden.ash.tray


Keyword in URLs helps Google to identify the correct relevant content for the search result to display.

4. Buying paid links. The ways that were utilized in 2008 do not work any longer. It wont to be that if you wished to rank highly for the keyword “straight hair style,” you threw some content on your website associated with that keyword, so bought links from blogs and alternative sites with the anchor text “straight hair style.” in time, you zipped up to the highest of the search rankings.


But those days are gone, and no sensible SEO strategy involves which going ahead to move with the legions of Google’s engineers. Nowadays, tricky ways don't survive anymore to game “Google”. Google enforces you and ask for sensible, factual, unique, relevant contents only. 

Ask for the local SEO services providing company to make sure all of the above four points are taken care smartly while doing the SEO of your website.

Guest Blogging Significant Role in Promotion! - Rank High On Google - Part 1

Today internet marketing world is talking high regarding the guest blogging blessings. Guest blogging is regarding building a method associated with the viral promotion, quick spread, social platform exchange and business chances. These days, guest blogging is taken into account as a strong mode which will bring quality traffic and facilitate in developing your business authority or credibleness in an internet arena.

Aforesaid explanations sound spectacular, and lots of SEO firms have already begun mistreatment & misleading the strategy to realize results. However, several won't accept as true with the idea that by business the guest blogs one will target its customers and markets simply across the varied markets.

To cement & prove the statement, here you can analyze few tips and topics mentioned below that proves that guest blogging is effective and needs minimum SEO efforts.

Unique & Targeted Traffic

Implementing many methods to draw quality traffic to the web site is that the foremost priority in an internet business. a web site while not traffic is assumed to own no existence within the market. Guest blogging is one among the foremost subtle ways in which diverts  quality traffic to your web site. The relevant info and stigmatisation that the writers offer within the blogs persuade the readers to think about your business profile for his or her next ventures or for obtaining the product and services. Moreover, your informative blog is shared across the social networking sites (if liked  by the readers) and therefore the comments or reviews you receive won\'t solely assist you to grow, however conjointly plus in building a strong relationship with the varied consultants acting on constant field.

Build Authoritative Backlinks

Create the guest blogs in a very means that it contains directions regarding the business methods and tips. this can facilitate the individuals or the companies to search out some solutions to realize their goals simply. By creating your message or content useful, you may get the blog standard rank high on Google, and improve your net traffic. Therefore, a top quality guest diary helps you to make a robust name and computer programme authority.

According to the computer programme Journal (SEJ’s) news Matt Cutts has provided a transparent distinction between the real blog post and paid version blog posts. associate degree organic diary has relevant subject and content (body), whereas, blogs targeted just for link building can continually have off-topic  and keyword wealthy content. though writing a guest diary is actually the simplest strategy to make the authoritative backlinks while not doing a lot of effort, but, it\'s conjointly imperative to justify the which means and essence that you just gift to the audiences. If you fail to try to to thus, then your post are going to be thought-about as an occasional quality blog (content) or may be considered spam.

Guest Blogging Significant Role in Promotion! - Rank High On Google - Part-2

Reputation & Brand Awareness and on-line Influence

It is necessary for a business to remain within the smart books of the guests. this is often potential  by influencing the individuals in a very manner that it develops a positive impact regarding your product and services in their minds. If the diary  shared is useful, then you may receive many hits, comments and feedbacks. individuals begin clicking on your web site link and conjointly recommend others through the varied social media places. This suitably spreads your business reputation across  numerous domains by influencing the readers in a very positive way. Guest blogging engage and exists the readers and decorates a wonderful curious image of topic on their minds.

For example: Coca Cola (Beverage Company) has over 6 millions followers and Thrill (The small local Beverage Company) has roughly 20,000 fans following the name.

Try to be the initiator:

When the companies publish focused quality and purposefully well-researched post, it provides them a room access to realize the standing associate doctorate respect as an skilled within the several field. It develops an ideal platform to speak and build relationships with the competitors and admirers within the trade. Whenever after you reply to the written comments, few suggestions or cynical feedbacks with some solutions, it only prime your authority within the whole comment structure followed.

Business chances & opportunities:

Guest blogs mostly usually written in simple, understandable & stigmatisation fashion. It carries your whole worth and business ethics, i.e. ‘TRUST’. Such write-ups ar composed of reports or solutions which will be thought-about as an important tip to grow the business. Once you\'re accepted as associate degree skilled, different entities would love to collaborate or get into a contract with you to realize smart business results. Thus, guest blogging is just subtle to describe How Important It’s Role to reach huge number of clients.

Only few good guest blogs will take one to the unimaginable new business heights, which may become a benchmark for others. Therefore, think about developing the guest blogs equipped with purposeful information, exact details and solutions which will facilitate initiators or needers to grow within the trade. Probably SEO firms in India may provide you with better blog solutions for long term.

Google hummingbird effects on SEO Part 1

The indecisive nature of every SEO expert is just obvious on How to optimize Now! as the ultimate search engine, Google has posted out a brand new algorithmic data update, which referred to as the Google Hummingbird. Certainly Google’s latest concern or It’s a whole new algorithmic program is focusing long term keywords, following Google panda & Google penguin algorithms. When talking about the Google panda, affected the websites that contained duplicate content or bad ratio of keywords, but in case of hummingbird ‘long keyword’ is that the main focus. The hummingbird thoughtful concern is to supply quality and relevant content that gives additional depth to the users instead of simply search terms. Basically an attempt to supply informative, effective and quicker web guides, solutions to the users.

What is basically Google Algorithmic Program Update?

Hummingbird is actually advanced to all new search algorithmic program update unrolled by Google to supply precise, accurate and quicker search results and places plenty of importance on the linguistics search. This kind of algorithm for search purpose may be an essential try to know the target output or aim of the user’s search, instead of simply concentrating on the individual main keywords that user typically types. In less complicated words, it focuses on the ‘string of keywords in the whole sentence’ of the users instead of simply responsive a string of keywords. Comprehensive intention here is to implement program simply perceive and interpret the advanced or long search queries and facilitate get the precise leads to a hassle-free search response.

For example:

While a user types in ‘Where to get responsive ecommerce solutions query. The previous methodology or higher say algorithmic program would have came the results together with a website page for ‘responsive ecommerce’ at the highest of the online page similarly like the terms ‘responsive’ enclosed inside. Now, the new update, takes into thought ‘responsive solutions’ as ‘ecommerce’ and returns the few similar native results of web pages. Now it is crystal-clear that the Hummingbird algorithm update makes the Google additional easy by matching the results with all the search terms and not simply the individual keywords.

How much and what to update to tackle Google Hummingbird?

Content is the King and this is often what Google is primly focused on. If you're still questioning concerning the way to maintain the traffic and page rank of your web site in a very post hummingbird implementation, then the subsequent distinguished tips will definitely assist you a lot:

Blend your Website Content into the Query & Answer Pattern

People continuously type-in & search for the answers online and once the update, please devote maximum time & attention towards incorporating a Q&A like pattern in your content, then will be a definite improve to your content. “How, Where, When” like keywords never run out of search content fashion.  Simply push up your traffic by adding questions with suitable answers for search purpose, as there is a constant search for How to do? Where to get?  Kind query

Why choose responsive web design ?

Fully responsive website responds to a variety of devices having completely different  screen sizes and resolutions. When internet devices are considered, there are more than  230 different  sizes  of screens available in the market, which supports web page layout, graphics, design, video and content.

In the rapid internet world,  responsive webpage design has become the necessity of the present generation of technology.

Let have a look at the various cool features of a responsive web design:

Responsive Websites: In recent years, the utilization of  mobile or moveable devices has increased rapidly. The device like the androids, Smartphones, tablets and i-Phones are major mobile devices which are utilized by the users to access the world of internet eventually adding the high quantity of traffic to the websites. Therefore, there's a requirement to develop versatile responsive websites, which open up in all sorts of screens out there within the markets. And, the responsive web site styles accomplish the necessities expeditiously.

Easy & Quick Navigation: Such web site styles got to shrink or unfold as per the desired screens it opened. The utilization of CSS and PHP technology has helped in facilitating straightforward navigation to the users. To contour the navigation on the websites a range of menu buttons, links, and collapsing or increasing texts area unit won’t to give high-end results to the users.

Reduced Loading Time: A responsive web site includes less flash animations and browser compatibility options. This facilitates in loading the online pages easily, quickly and simply on varied device screens. Moreover, the online styles area unit strictly checked at each developing lifecycle to develop  the bug free websites
Moreover, Google is consistently updating its algorithms to produce a much better expertise to the web users. All the updates free throughout the past 2 years have utterly centered on the standard of the content, sensible link building and web 2.0 design.
 
Always noticed  by the SEO experts that the algorithms of the search engines are programmed as per the user’s wants and necessities.

For example; A user prefers:

 The websites that load quickly on the assorted devices.
 The online pages which will unfold or shrink  as per screen sizes.
 The online style that never crops the photographs or content out of the screen.
 The websites having knowledgeable & informative content with engaging graphics.

Though the list of preferences doesn't finish here, the rule has several strings that powerfully signify ‘users’ preferences’. Additionally with it, the program conjointly considers ‘White Hat techniques’ utilized in the online style.

Users like websites that have real data, good layout and quickly load on all devices. they\'re not solely outlay longer on these sites, however conjointly come next time. What is more, users like finding out solutions, merchandise and services in their near  locations. Thus, it\'s perpetually necessary to focus on regional or geographical keywords with Meta description in a responsive style that helps in up the ranking of the sites

Here Google plays a serious role:

    It crawls & checks for the bounce rate of the website.
    It search, checks for the social sharing.
    It crawls records, the typical time spent on the online pages by the users.
    It conjointly checks whether or not the sites are a unit optimized per the native searches.

These key-indicators confirm the standard of the web sites that increase or decrease the chances to realize higher ranking on the highest search pages consequently.

The search engines like recent, distinctive and engaging styles. However, very few recognize the precise definition of the distinctive and recent approach. As per the program, an internet component (web style, content or link) should have new and user-oriented data and details. ‘Fresh’ – defines the new updates or latest trends prevailing within the market. Therefore, the responsive web design company providing responsive design style services should have knowledge on recent and distinctive approach for the users and crawlers.

Thus, the  search engines, particularly Google, perpetually take into account the responsive web site styles, that meet all the preceding necessities and provides higher expertise to the users.

Google hummingbird effects on SEO -Part 2


Brand Your Product Effectively by understanding your clients
It is very imperative quite ever to think about the wants of the shoppers. If the content concerning your product or services is providing an ideal resolution to the shoppers, then this can undoubtedly go an extended meaning in steering your content. For instance, if your web site is all a couple of explicit travel destination, then it should contain the necessary details like the simplest places to check, climate, languages spoken, the ideal time to travel then on. Create an attempt to supply the maximum amount in-depth info as doable.

Build your own Responsive CMS Solution or  Mobile Web Site
The program big is devoting its attention to the actual fact that an oversized range of individuals square measure currently mistreatment the mobile devices to access the net and conduct a quest. Most of the Smartphones facilitates a colloquial search with Google through VOICE. Quite merely, it can not be unheeded that the users additional or less speak otherwise than what their kind.

So, for performing some analysis through the phones mistreatment the speech, for example, the voice directions are for much longer. For this terribly reason, one will primarily say that the usage of the keywords has definitely become redundant and also the Google is currently shifting away its focus from the keywords to deliver quality results for longer search queries.

Keep your sales goal in mind
It is crucial  to recollect that a wonderful content selling strategy can yield made dividends, if it succeeds in complimenting your sales efforts. This clearly implies that once the humming bird update, one should make certain that his web content has relevancy in any line with the services or merchandise offered to the shoppers. Search keyword changes time to time as per the demand.

Use efficient social media platforms
One important factor this explicit update makes clear is that it uses the social signals to rank the content on the program. So, It is important that you simply enhance your presence on the social media and use varied websites like Facebook, Twitter and Google and to unfold your content and actively develop a community. This way, you will be ready to build associate degree authority and trust.

The Final Words

There is nothing abundant to worry concerning the Google’s humming bird update. it's primarily meant for penalizing those sites that are not following the program giant’s rules. Its sole objective is to create the search results relevant, accurate and faster to the users. So as to remain within the competitive online internet marketing  world, you must optimize your web site content monthly, work on your content and supply informative content to the users. So, welcome the hummingbird with Open Heartedly, and keep producing quality content and outstrip your competitors without any hassle.

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Google hummingbird effects on SEO
Google hummingbird effects on SEO - Part1