Wednesday 25 November 2015

New Search Quality Guidelines of Google- Mandatory For SEO and Content Marketing.

After changing Algorithm, the search engine giant, Google released their new search quality guidelines rather than say Google has publicly  disclosed the guidelines of search engine  so in this article we will highlight some important point as what are the search quality guidelines? Why it is important? And How it is structured?

It  seems quite interesting, people just need to bit  aware and interest in  technology. Literally, you can,t escaped the news, Google decided to disclose its Google quality rater,s  Guideline & Handbook. In 2013 Google published, “ To provide transparency How Google works.” After  previous leaks of the documents in 2008, 2011 and 2012, then in 2014.

What are the search quality guidelines?

In nutshell, it is a document which will  help the webmaster to understand as what Google looks for in the web page and what it takes to top the search engine ranking. This is done by hiring Third party people from third party agencies to rate the search result. Authoritativeness and trustworthiness, helps Google to understand the need of users.

Why it is Important?

As we already discussed that, search quality guidelines will help the people understand, what Google take to top the search rankings. Here don’t need to define the ranking algorithm, in short,  with this guide line SEO professionals, webmaster and website designer will get invaluable information.

How it is structured?

This document  is entirely new structured than previous one, which has been rewritten from the ground up. If you see this document at a glance, then it is relatively simple to follow. The first  section consists  of general guidelines overview,  here you will get  contents like purpose of search quality rating, browser requirements , Ad blocking extensions and internet safety etc.

In the next section  great details  about page quality, high expertise and authentic pages along with middle and lower tier. Money of your life is the interesting one, which discuss pages that could, “ potentially impact the future, health and wealth.

In the section  of the documents, you will detail and understand  about the need of mobile user, there is large emphasis on this part of the report as it is the main reasons behind the updates. People often face trouble when they visit website through mobile, the new section is all about the mobile device.

Met rating guideline is  another new section of this  new guideline, this is particularly  for webmaster to determine the quality of the site. It refers to the need of the mobile search and questions, “ how helpful and satisfying the result is for the mobile user?”

The Evaluation platform for the Google user is the final section  of this document. It shows that the evaluators had to undergo some process, while reporting the Google.