Thursday 12 December 2013

Most Common SEO Mistakes that should never be repeated

Most businesses gain leads & sales traffic from search engines by good SEO. The likelihood of achieving high leads to sales ratio greed enforces unknowingly many SEO gurus to do great SEO mistakes. Natural and sensible SEO efforts help to keep your website top listing on search engines. Few implausibly common and undoubtedly website reputation damaging SEO mistakes is worth to see and prevent before to start with SEO.
 
Common and Easy SEO mistakes:

1. Adding duplicate content. Google hates and punish identical content aggressively; similar content on more than one website, or same page content in a single website. Google just throws such worthless pages links list back in search in result as due to worthless content irrelevant for end users.

Make sure you don’t copy and paste content though it may be relevant to your visitors, as it will only destroy your website’s ranking in search engines. Avoid addition of same text content in more than one page, against the text content relevancy. Always make a habit to post fresh and new content only on your website. Don’t worry about chance for others to copy your content. Google identifies location where the content posted the first time and charges drastically copycats.

2. Insertion of keywords in anchor text. Besides achieving a good site structure and insertion of good content relevant keywords, the powerful key to ranking high on Google (and on  other search engines) is the high quality and good quantity of links from various other sites to yours. The anchor text is the clickable link that links your website. Specific hazard identified by Google If anchor text is keyword rich most of the time.

For Ex: Assume your company is hairstylez.com and you want to rank high the keyword “straight hair style” You asked a website owner to place a link having a keyword link “ Change your hair color daily ” which is considered good SEO. However if using keyword “straight your hair style within minutes” is considered over optimization. Try to save yourself to over optimize your anchor text as beside honest intentions Google may not be ranking you high but adversely affecting your current rank.


3. No keywords in web page URLs. This may be old but very good SEO technique which forgotten by many business owners. Below example will clear on How to use keyword in url? Google crawls efficiently every page in the internet world and throws the best relevant result to the end users. 

In alternative words, rather to use  this:
www.deco-exotic.ch/ product/product&product_id=60


Use this:
www.deco-exotic.ch/ product/wooden.ash.tray


Keyword in URLs helps Google to identify the correct relevant content for the search result to display.

4. Buying paid links. The ways that were utilized in 2008 do not work any longer. It wont to be that if you wished to rank highly for the keyword “straight hair style,” you threw some content on your website associated with that keyword, so bought links from blogs and alternative sites with the anchor text “straight hair style.” in time, you zipped up to the highest of the search rankings.


But those days are gone, and no sensible SEO strategy involves which going ahead to move with the legions of Google’s engineers. Nowadays, tricky ways don't survive anymore to game “Google”. Google enforces you and ask for sensible, factual, unique, relevant contents only. 

Ask for the local SEO services providing company to make sure all of the above four points are taken care smartly while doing the SEO of your website.

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