Monday 7 October 2013

10 Efficient Tips to tackle Google Penguin

Google has taken a major step to stop stupid and unnatural link building like links from spammy web directories, hidden link patterns using anchor urls, huge forcibly done back links. Google penalized heavily those web pages having lots of same keywords used a number of times on a single page to rank high on search engines.

Given a trouble to many SEO experts to think about “How Google Penguin Works?”
After a lot of research here are efficient tips to get out of Google Penguin trouble

1 Concentrate more on tf-idf (weighting factor in information retrieval and text data mining)

TF-IDF stands for term frequency-inverse document frequency, value of which increases proportional to the number of times keywords used in it. So its obvious now to limit the keyword frequency. Always use different content on each and every web page of the same website. Avoid duplicate content and try to bring down the intensity of keyword on each page.
2 Don’t even think to use Black Hat Link Building Techniques
If your website is having huge number of spammy and unnatural backlinks then try to get rid of it by removing it totally. Google Penguin is very sensitive about the backlinks.

3 Backlink Anchor Text Follow:
Just be careful about the links pointing back to website  as Google analyzes the importance of pointing link and matches it to a desirable query matching up your website. Backlinks utilize a lot of senior SEO experts to increase the overall ranking of a website with the desired keywords. But now this technique works only to let you down on search engines. The best approach would be to use different anchor text backlinks to your website 
4 Authorized Backlink Options:
The only way to quick heel from Google Penguin is to achieve authorized backlinks. Doing this will make realize Google Penguin how important is your website for visitors. Resulting in an increase of webpage rank on search engines.
5 Focus Quality Links Only
Backlinks are essential but quality matters the most, try to get backlinks from websites having good Google page rank or low Alexa rank. More the website’s reputation from which backlinks are coming the more quality output you will get. Don’t ever focus on quantity of backlinks you are getting from a single website try to get quality backlinks from a variety of websites.
6 Keep your footer as much as simple in nature
The footer should be simple in form with not more than 11 to 15 links in it. The more the links coming from the footer area to inner pages or home page the more the worst impression you develop in-front of  Google Penguin.

7 Increase awareness of your website through social media platform
Social media will be a great savior to promote your website suitably getting good comment for your website. Social media platforms like Facebook, twitter, google plus, interest, stumble upon, linked in will play a heavy role in making your website rank high on search engine. But don’t use a boat or any other fake comments to increase your popularity, it may put a bad impression on the google algorithm called pinging.
8 Follow W3C standard for your website
Allow your website design (design, html, css) to be a w3c standard pattern. A website with w3c standardization followed to get less hit by Google Penguin. So if your website have not followed w3c standards then try to revamp your website design in w3c standard. Keep in pace with organic SEO services to legally achieve a high rank on google search engine.
9 Use HTML 5 or make your website responsive in nature
A responsive website is demand of the market as more than 60% of the population depends on iPhones, iPads, tablets, Android and other mobile devices.  HTML5 websites will help you to tackle competition in your field will make your website good choice to surf.
10 Avoid using flash or animation scripts 
HTML5 have replaced flash and animation for creative funs on the website. Use HTML5 to create animations like objects on your website.
Hope all the above tips will be strictly help you to go high on google page rank

No comments:

Post a Comment